Featured Work & Latest Projects
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magicleap.com
This is Magic Leap. They're adding another dimension to computing where digital respects the physical. First stop: Magic Leap One.
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aiya-america.com
AIYA, the best organic Matcha you can find. We are the largest Manufacturer of Matcha in the world.
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We bring a solid foundation of experience to every project, every relationship.
We use our experience to enhance yours.
We’re passionate about helping businesses improve their online user experience and therefore generate more traffic to their website and increase online sales. Still today the Internet continues to grow, driven by ever greater amounts of online information, commerce, entertainment, and social networking. The folks here are passionate about technology and are pushing it to the limits both in terms of functionality and design. While we like to be on the cutting edge, we believe there is a difference between trend and innovation and that it’s our job to figure out which is which. Instead of creating just another site or mobile app, we set out to do something different, and we think you’ll agree that we will do just that.
Our Approach is using new media to increase your ROI across the board.
We help companies radically improve their websites, mobile applications and infrastructure to create exciting new solutions. Which in turn increases productivity, efficiency, while reducing consumption of wasted expenditures. We combine a unique approach with our knowledge of human behavior and years of experience to create user-centered designs and applications.
We have the knowledge and experience.
We are senior-level creative design experts with over 20 years of design and development experience on projects of varying sizes. We have produced consistent results in creative conception, new business ideas and the implementation of various marketing systems. We are skilled in business assessment, strategy, proposal, design and implementation. We are experts in planning and coordinating creative and development projects (full life-cycle).
When It comes to agencies, small can be big.
Bigger is not always better.
We write about the traditional pitch process in “The Pitch and Its Costly Blind Spot.” We pointed out that clients are missing out on some world-class talent because the smaller advertising agencies are not all on the radar of the major pitch consultants. Why we will make the case that the smaller agency can be a better, even safer, bet than the larger ones.
Definition of terms.
We consider a “small agency” to be under 100 people, give or take. That’s because of Dunbar‘s Number, defined by Wikipedia as follows: Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.
Small agencies have potent cultures.
Small agencies are not big enough to lose their identities. The chief founder, usually a creative person, had a strong vision when he or she started the place. And those who now work there have generally bought in completely. In fact, the interactions between the employees and the visionaries is frequent, so the cultural soup is constantly fed visionary nutrients.
Small agencies have fearless leaders.
Think about this. There are legions of creative people who go to work every day at big agencies, they win awards, they get paid, and they go home. But then there are the creative people who are not only proven creative-firepower but have the guts to start a company. That’s the kind of creative person you want in your foxhole. Someone who’s willing to put it all on the line for him or herself, and, therefore, for your brand.
Small agencies have potent cultures.
Small agencies are not big enough to lose their identities. The chief founder, usually a creative person, had a strong vision when he or she started the place. And those who now work there have generally bought in completely. In fact, the interactions between the employees and the visionaries is frequent, so the cultural soup is constantly fed visionary nutrients.
What you think you’re missing from a small agency is now a commodity anyway.
Small agencies can now remain “small” while growing their top line because the bulk of the big agencies’ staff is on the production side of the house. Producers, studio people, traffic people, etc. Production values are still valued at smaller agencies, but they don’t have to staff the entire production process in-house, they can outsource some or all of it. That means lower overhead, overall, but more importantly it means a new kind of objectivity. Big agencies need to pay for the people they have on board, and are, therefore, more likely to present ideas that they can produce. And it’s all because of that pesky “time of staff” model, where agencies bill for hours, not for value. Small agencies probably also bill hours, but they are billing a larger percentage of “thinking hours” as opposed to “execution hours.” A small agency who outsources production is not at all biased with the kinds of ideas they present. They are more likely to present anything that will solve the marketing problem because they know they can find a company somewhere who can execute the idea.
Creating value in new and different ways.
What all this means is that agencies have an important new role: creating value for marketers in ways that have nothing to do with a “message.” Smart marketers know that mass media messaging is an increasingly ineffective way to get traction for a brand. So, by thinking creatively about brand marketing is not only a way for agencies to earn revenues outside of advertising, it’s increasingly a strategic imperative. More importantly, by inventing and licensing products and solutions that transcend media campaigns, agency professionals can get off the “work for hire” treadmill and earn revenues while they’re sleeping, in the shower, or riding their bicycles to work. Increasingly, progressive agencies understand that they don’t sell a fleeting commodity called time, but rather are capable of tremendously inventive forms of value creation that can produce recurring revenue streams regardless of whether or not their people are submitting daily time sheets. Havas executive and Victors & Spoils co-founder John Winsor puts it this way “Instead of being executors of communication campaigns, we must become inventors, architects and conductors. The brands we all love see themselves that way. Nike and Apple, for example, don’t really make anything. They invent products but leave it to their vendors to build them. It’s much better to be an Apple than a Foxconn.”
